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Guerrilla Marketing with Mobile Live Streaming: Jonathan Mast
Time-length-icon 12m 10s
Plays-icon 22
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Publish-date-icon September 28, 2015
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EPISODE DESCRIPTION

Hosted by Roy Harryman

Register now for the Oct. 15 luncheon at http://kciabc.com/events.

What's the business case for mobile live streaming apps such as Parascope and Blab? Jonathan Mast, director of social media at Sedgwick, is actively using these tools to promote and engage his company's brand.

Join us Oct. 15 to learn how to:
*Incorporate live streaming into your digital communications strategy.
*Get leadership buy-in to start a live-streaming program.
*Develop a content map for live-streaming success.
*Overcome and manage the risks associated with live streaming.

Mast is the director of social media at Sedgwick, the leading global provider of innovative, technology-enabled claims and productivity management solutions. Sedgwick delivers a world of expert resources to a diverse client base with nearly 12,000 colleagues in 275 offices located in the U.S., Canada, Puerto Rico and the U.K.

He is responsible for overseeing the company’s digital content strategy. Prior to joining Sedgwick, he was the senior manager of emerging media for Black & Veatch, a global engineering firm.

In his spare time, Mast is a stage dad for his teen daughter and runs ultramarathons for fun.

KC/IABC and our approximately 200 members are a part of a global network of 15,000 business communication professionals in more than 80 countries, who are dedicated to improving professional growth and strategic communications.
Our focus is providing our members with professional development, networking, career opportunities, student chapters, special interest groups and professional accreditation.

With members in marketing, public relations and communication professionals from Fortune 500 companies, small businesses, agencies, nonprofits, governments as well as freelancers and consultants, KC/IABC offers ideas, training and support for every communicator.

Intro music courtesy www.pacdv.com/sounds

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